01 Jun 2021

Share

Born to be a Sales Person

I have seen people running away from sales as it has targets. As humans, we get intimidated by the thought of getting judged over achievements; and sales is all about meeting targets or getting capped by judgements. 'Judgements', we are scared of them but we breathe them like air. Attitude, attire, aspirations...everything gets mapped on the scale of judgements from poor to great in our subconscious mind. If it is a way of life then why worry about it, let's treat it as our friend and try to thrive on this malleable base which tends to change every now and then.

Garima Bhutani

So what exactly is sales? In vanilla English terms, a barter of any kind is a sale. Who is a sales person? Anyone who is facilitating the barter, and what exactly is being traded? You must be feeling absurd as the incontrovertible answer is a product or a service and the underplay can be highly contextual. What if I tell you at any given point in time in any barter a person is being sold? Surprised? It's actually true; a buyer will buy the person first and then the product or service. So the most significant colour in the picture is you, yes my dear, you. Interesting right?

Statistics show as much as 22% of the sales is impacted by customer experience, and in the middle of that statistic are two people, sales executive and potential client, two people wanting to connect with each other 1:1.

There is enough data available in our real time windows to see that sales is both an art and science. It has a cliched connotation but can still be understood adversely dependent on one's mental makeup at that very moment. Sales is an art because it demands people to be creative thinkers, and science because the inherent approach needs to be data driven or practical.

An excellent Sales person is the one who

  • Believes in himself/herself
  • Is a patient listener
  • Is friendly but professional
  • Is honest and Enthusiastic
  • Is able to connect with the person as a person first
  • Personalizes the communication
  • Thrives to be remembered for the right reasons
  • Utilizes relationship intelligence
  • Doesn't get bogged down by rejection
  • Delivers on commitment

We are all born with an exceptional potential of sales concealed deep within ourselves that we never discern. Take a tour back your memory lane, in your childhood you were selling your communication skills through debates, growing up was busy in selling ideas for parties, with teens being on your side you were selling your charm, grey hair days went by selling business ideas to clients and wooing students from campus for team-building; so all through your life you were merely selling your individuality as a unique creation of God.

We are being sold the same thing but we are constantly negating the thought of buying it. Actually sales is a part of our DNA but we had been putting it on snooze whenever there was time to evoke it. All this, only for the love of saving our nose from the axe of judgements. Do you actually feel that the bubbles of judgements that people have will stay for life, and how much exactly does that bother you?

In today's fast paced life, nobody can retain impressions. Do you actually feel the judgements have any space in our memory; the same memory which is like cache and can't take beyond a certain capacity so we need to continuously look for superfluous data to be erased, the same data which doesn't get attached to any meaningful context. Let yourself loose in being yourself and go out to share what you believe in. Build the right peer group, connect with the like-minded, hold your spirits high and keep a check on your intent, our unique ideas and thoughts are valuable. If you are comfortable in your skin then relationships will start brewing naturally. Everyone wants a suitable and addressable solution to their needs and then sales becomes a bridge between what you know or have and what the person standing in front of you needs.

Frankly it took me time to have soaked enlightenment as I ventured out in the corporate world as a technologist well covered up to be guarded against sales, in fact my biggest regret till date is declining a sales opportunity knocking at my door early in my career. Slowly and steadily, but faster than a tortoise, I realized what sales means and how it can impact my corporate journey. My transition to this side of the table came as a result of shift in my thought process and heightened belief in myself. My role now as a person responsible for culture and team building is as much target and data driven as is sales. Welcoming a team member holds similar level of criticality of decision making if not more than acquiring and harnessing a client. Client on-boarding is usually related to revenue as a marker, while a new joiner is to do with culture fitment and enhancement, growth roadmap, stakeholder interest management, business upliftment and so much more. It's like welcoming a new family member and a change in your outlook can make a huge difference to where the company can be in both short team and long term.

A sales oriented mind-set is the liberty to enhance your inner self's adroitness to a world full of opportunities, and I am betting myself on it through my experience which I happily offer to everyone to pick from.

By: Garima Bhutani

Reach at: garimagulati@clientassociates.com

Read these next

Assessment and Mitigation of Risk in Private Wealth Management

Risk Management A "possible hindrance to the intended result" is how risk can be defined. Risk management is not just a process of identification and assessment; it also involves analysis, strategy, and mitigation. The primary risk management methods are predominantly avoidance, retention, sharing, transferring, and loss prevention and reduction. These may apply to all facets of an individual's, family's, and corporate life and can pay off in the long run.

Garima Bhutani

01 July 2022

Born to be a Sales Person

I have seen people running away from sales as it has targets. As humans, we get intimidated by the thought of getting judged over achievements; and sales is all about meeting targets or getting capped by judgements. 'Judgements', we are scared of them but we breathe them like air. Attitude, attire, aspirations...everything gets mapped on the scale of judgements from poor to great in our subconscious mind. If it is a way of life then why worry about it, let's treat it as our friend and try to thrive on this malleable base which tends to change every now and then.

Garima Bhutani

01 June 2021

Hearty Leadership

"Chote man se koi bada nahin hota aur toote man se koi khada nahin hota." (Greatness can't be achieved with small heartedness while a weak heart won't let you win). These lines from Atal ji's own verse summarizes the true legacy of the finest statesman of our times. It probably reflects his life too wherein he effortlessly straddled between contradictory narratives that allowed him to play out a difficult combination of an inclusive yet a firm leader. Its common place to find either firm leaders or soft leaders but rare to find a blend of both which makes Atal ji stand out amongst the crowd. He was a democrat and liberal to the core for whom taking everyone along was a way of living life but when it came to drawing a line and putting a full stop in the larger interest of the eco-system he could go ahead on his own. While he could let the Agra Summit fail for want of his senior colleagues not on the same page with him to write the historic chapter he could go ahead to write another historic chapter of nuclear test on his own. While he could take the warm initiative of reaching out to Pakistan with his iconic bus ride to Lahore despite the consternation of the nationalist establishment but once betrayed he would come hard on striking the adversary firmly to drive out the intruders during Kargil. It is no surprise therefore that he became the role model of running a successful coalition government having completed the first full term of a coalition government in India when very often leaders with complete majority have struggled in the past to keep their flock together.

Rohit Sarin

01 August 2018

Office locations

Gurugram

+91 124 4995400

Bengaluru

+91 80 41473607

Chennai

+91 44 40840808

Hyderabad

+91 40 66555333-6

Kochi

+91 0484-4148-197

Kolkata

+91 33 40616563-65

Mumbai

+91 22 24222454

© 2023 Pioneer Client Associates Private Limited.